SWOOP ARE A FOOTBALL INFLUENCER MARKETING AGENCY WITH UNIQUE ACCESS TO THE PROFESSIONAL PLAYERS THAT HAVE A GENUINE AFFINITY WITH THEIR FAN BASE
We harness this relationship to create aspirational and authentic influencer-style social media content for advertisers on a local, regional or national level. Truly connecting you with dedicated football fans and delivering brilliant content in partnership with your brand, product or service.
INSTAGRAM IS NOW THE MOST USED CHANNEL FOR FOOTBALL FANS TO CONNECT WITH THEIR FAVOURITE PLAYERS
HIGH PROFILE PLAYER INSTAGRAM ACCOUNTS SUFFER FROM GENERIC, PR-MANUFACTURED CONTENT & POOR FAN ENGAGEMENT
We collaborate with the lower profile footballers who have a smaller, but much more engaged, IG following due to the credible nature of their content and specific interest from fans. These Instagram accounts deliver an average engagement rate of over 4x greater than high-profile equivalents
Supporters want a closer understanding of players and a personal perspective of their lives off the field - visiting the platform over 13 times a day
Simply tell us your business objectives and we'll take it from there - overseeing the player outreach, content creation, distribution and campaign management. We can support to deliver one-off Instagram campaigns, longer term content strategies, events, sponsorships and ambassadorial roles